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A high-quality French men's swimwear brand, Swim-Ology has perfectly recreated the shorts of legendary bathing suits from the 1950's. Their unique and artisanal approach is entirely dedicated to the beach, with an iconic monoproduction and a flair for luxury details. From Club 55 in St. Tropez to the beaches of St. Barths – SWIM-OLOGY has a limited and exclusive distribution.
A family business, SWIM-OLOGY offers swim trunks inspired by the 50/60’s way of life - an affordable, modern élégance combined with a bohemian lifestyle.
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De Toujours invites you to discover clothes and accessories at the source of the style, original pieces that fashion has always diverted.
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