THE LEGACY OF THE WIFEBEATER T.
The founding family of SUGAR, clothes manufacturers and leathermakers, by chance discovered a large stock of sleeveless t-shirts (known in the U.S. as wifebeaters) at the end of the 1970s and bought it. They decided to hand-dye part of this stock in trendy colors in order to appeal to women. Eventually SUGAR started producing the t-shirts themselves, maintaining their beautiful ribbed quality and timeless appeal.
De Toujours invites you to discover clothes and accessories at the source of the style, original pieces that fashion has always diverted.
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