France is a land of regions with strong identities, which still has a strong living folklore tradition and still has devoted fans, also in the hat-making industry, which has miraculously preserved ancestral know-how, tools and machines from another time.
The Maison Coustillères selected by deTOUJOURS is a family hat shop, "Entreprise du Patrimoine Vivant", established since the beginning of the 20th century, in a small village in the Tarn and Garonne. The site is historically known for its hat production since 1798. a woman who, as a shepherdess at the time, had the idea of braiding strands of straw littering the fields. She quickly spread her idea and the first hat houses were born in this village. In this village, there were as many as twenty-five factories and more than two thousand workers at the height of activity.
In 1920, the family history began with Marius who created his own hat shop working exclusively with straw, then his son Louis and finally his grandson Jean-Claude actively developed this heritage by incorporating wool labour. While each region developed its own hat, this specialized craftsmanship was gathered around these craftsmen who are the only ones able to pursue the production of these hats, according to the best traditions, for the lovers of history and style who are the faithful followers of TOUJOURS.com.